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 Client H is a private investment company that approached Leading Moves Research with Project 9, a new web 3 game that was still in the early stages of development. Client H was eager to know whether the game had the potential for commercial success and profitability before deciding on whether or not to support the project.

The team at Leading Moves Research was determined to help Client H assess the potential of Project 9. We began with a deep dive into the game's tokenomics, evaluating how the game's in-game economy and token distribution would work. The team then made a competitor analysis with similar games in the market to identify potential for success.

Next, the team developed financial forecasts that estimated the revenue and expenses associated with bringing Project 9 to the market. They projected the number of players the game would attract, the price point, and the associated costs of development, marketing, and distribution. They also factored in potential revenue streams, such as in-game purchases or advertising, and identified any risks or challenges that could impact the game's success.

Separately Leading Moves Research contracted a mixture of hardcore and casual gamers to evaluate Project 9's gameplay, analysing how it would appeal to players and how it compared to similar games in the market. They assessed the user interface and user experience, the game mechanics, and the overall level of engagement that the game offered. They also looked at the game's storyline and how well it resonated with the target audience.

As the team worked on the project, they realised that Project 9 had a unique selling point that set it apart from other games in the market. The game was innovative, engaging, and had the potential to attract a large player base. However, the team also realised that there were some areas of the game that needed improvement, such as cultural customisation for Asian audiences and the game's storyline. They provided Client H with detailed recommendations for how the game could be improved and positioned for success.

Using this analysis, Client H was able to assess the profitability and probability of commercial success to assist the firm in deciding the level of commitment they would undertake with the development of Project 9.